YOUR VISION.
VIVIDLY EXPRESSED.

MESSAGE TO WIN

Visible Insights

Drive consensus and commitment around your point of view while vividly and visually articulating insights that will create a sense of urgency among prospective buyers.

Actionable Assets

Support your thought leadership, demand generation, and sales enablement programs through the development of compelling assets and tools.

Sales Activation

Enable your sales team with dynamic playbooks, prospect conversation guidance and sales huddle support.

Your Vision. Vividly Expressed.

Visible ImpactRelying on Visible Impact, you’ll have the insight-driven positioning and messaging you need to:

  • Help your buyers visualize the case for taking action
  • Vividly communicate the full value of your solution
  • Make your message go viral within a decision team

With Visible Impact, you can bring your selling and marketing teams together to produce compelling positions, messages and insights that create a sense of urgency and win more business.

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We realized an exponential return on our messaging work with Visible Impact. There’s real power in bringing team leaders together to create a distinctive and disruptive point of view. Dean Dzurilla

Founder, The New Office

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Visible Impact Sales Playbook Ebook

Put a sales playbook program at the heart of sales enablement and you’ll score every time.

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Next Era Selling

Learn from leading companies what it takes to succeed in today’s increasingly virtual, social, and digital selling environments.

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Visible Edge Executive Quarterly

Subscribe to The Visible Edge, an executive quarterly on strategic messaging and insight selling.

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What’s Wrong with Today’s Sales Content and Conversations?

In the classic film “Glengarry Glen Ross,” an anxious salesman played by Jack Lemon defends his dismal performance by claiming “the leads are weak.” Whatever you think about this familiar complaint, it seems that a new problem is undermining the success of salespeople... read more

Are You Selling with Insight? Here’s What It Takes…

Why are sellers always struggling with buyer indifference and indecision? One critical reason is a failure to sufficiently answer this pertinent question: Why change? The typical pitch is loaded with solutions including benefits and points of differentiation. However,... read more

Want Predictable Growth? Invest in Front Office Fusion

This article is adapted from the book Next Era Selling: 5 Strategies to Make Your Business Unstoppable (Now + Next, 2016) by Britton Manasco and Anneke Seley.    As management guru Michael Hammer wrote nearly 20 years ago, “A company that does not focus... read more

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