The Unpersuaded Prospect

You won’t get their attention. They aren’t even listening. There’s simply too much sound and fury already — too many megaphone marketers shouting much the same thing. And, even if they heard you, you couldn’t persuade them. No one wants...

Does Dell Have a Story to Tell?

One notable F500 company that is now engaging the blogosphere is Dell. With the recent launch of its One2One blog, it is welcoming a “direct conversation” with its fans, critics and the many people who depend on Dell for their business and personal...

Touched with Fire

Through our great good fortune, in our youth our hearts were touched with fire. It was given to us to learn at the outset that life is a profound and passionate thing.                                                  –Oliver Wendell Holmes. What is it about that...

The World According to You

AT&T has recently launched an impressive thought leadership campaign. Dubbed “The World According to You,” the elements of this campaign are showing up online and in print. The initiative is all about the power of networking and addressing business...

Storymaking vs. Storytelling

In his most recent book All Marketers are Liars, Seth Godin masterfully explains the power of compelling stories in a “low trust world.” With his own stories stretching from Longaberger Corporation (which lived its “obsession with product” by...