It Pays to Be a Thought Leader

Thought leadership is an increasingly vital driver of business success. It’s also an emerging discipline in its own right. Our ability to understand its core practices and then, effectively apply them is the key to positioning ourselves and our companies for...

The Wisdom of Communities

You know about the wisdom of experts. But the future is increasingly about the wisdom of crowds — or, at least, communities. Research into the key influences on B2B decision-makers puts “peers” at the top (or near the top) of the list. That’s...