Analyzing the Analysts

“Have you ever wondered who is whispering in the ears of your customers? Who has their confidence? Who is influencing their decisions?” Those are the questions posed by Bill Hopkins, founder and CEO of the Knowledge Capital Group, at the start of his new...

Thought Leadership: A Simple Formula

In research for my upcoming book on thought leadership, I recognized just how personal the issue has become. While companies now want to be recognized for their insights and perspectives, the term “thought leadership” is perhaps most commonly used in press...

Stories and Scenarios

Best-selling books are a key factor in the world of thought leadership. After all, you never know when your CEO is going to pick up a good book in the airport and have what I like to call an “airplane epiphany.” The success of a book, however, often is...

Podcasting or Plodcasting?

Call me a skeptic — about podcasting anyway. When I was interviewed for a recent article in WhitePaperSource Newsletter about the podcasting “craze,” I simply couldn’t bring myself to hop on the hype and celebrate all the wonderful marketing...

Impress the Press

Thought leadership is not only about forward looking insights. It’s also about influencing the market conversation. If your ideas are not getting picked up by the third-party influencers who frame the conversation, you will never be perceived as a thought...