The Top 5 Issues Facing B2B Marketers

What are the key issues facing B2B marketers? According to MarketingSherpa’s Sean Donahue (who spoke last week at the Demand Generation Summit in San Francisco), the top 5 issues are as follows: The Growing Committee. Sales cycles are now being extended and...

Valuing Value

If you want to be an innovative B2B marketer, you should take a close look at companies in the most commoditized B2B industries. The prospect of a hanging, as they say, can concentrate the mind. Well, if you sell ball bearings or cement or industrial chemicals,...