Framing Issues and Painting Pictures

Who are today’s top business gurus? That’s the question asked in a recent article in the Wall Street Journal. It was an intriguing piece because it shows us who is framing the high-level issues that influence today’s boardroom discussions and...

B2B Marketers Embrace Custom Content

Custom content is an increasingly critical aspect of the B2B marketer’s portfolio, according to a new study by Junta42 and B2B Magazine. In order to strengthen their positioning and generate more leads, marketers are investing more actively than ever before in white...