Custom Media Eclipses Traditional Media

Even as marketers draw back from advertising in traditional publications, they continue to aggressively invest in custom publishing. This enables them to create relevant content that  speaks directly to their intended audiences, helping them develop new business and...

Marketing Transforms into Publishing

Why is content more important than ever to marketing success? That’s the question that three marketing experts — Joel Granoff, founder of BeGreeted, Joe Pulizzi, founder of Junta 42, and Brian Massey, a "conversion scientist" who produces the...