Are B2B Marketers Acting like Mad Men?

Matthew Weiner, the man behind AMC’s hit show Mad Men, describes the fellows at the Sterling Cooper ad agency as dinosaurs. I’m wondering if many of today’s B2B marketers, who are now obsessing over new technology and its promise of scientific certitude, may soon find...

Winning in the Guidance Economy

Superior guidance, as I see it, is the new source of competitive advantage and profitable growth. Why is that? It’s because buyers in both the B2B and B2C worlds are sick and tired of being blindsided by unexpected events. Think about the tech bust at the turn...