The Visible Man: Apple’s Steve Jobs

The second dimension of thought leadership is visibility. We command a lucrative premium in today’s highly contested markets by being highly visible and highly recognizable.  But one won’t be widely viewed as a provider of trustworthy guidance unless one...

Rick Warren’s Visionary View

The first dimension of thought leadership is vision. This is the ability to see what others cannot, observing opportunities that lie ahead and articulating them for those who are prepared to follow and take action. One individual who exemplifies the power of the...

3 Dimensions of Thought Leadership

What does it take to become a thought leader and trusted authority in today’s markets? What positions us as providers of superior guidance? Three things: vision; visibility; and credibility. Whether one is giving a presentation to a new audience of prospects,...

The Power of Positioning Projects

One of the most valuable reasons for creating new content — be it a white paper, case study, presentation or some mix — is to crystallize your position on a key issue. Some people make the mistake of treating this marketing content as an end in itself....