Confronting the Guidance Imperative

You remember the term “economic boom,” don’t you? Well, will the boom ever resume? We experienced extraordinary demand for new products in the post-war period of the 1950s and 1960s. We bought new cars, televisions and household appliances. Our...

Thought Leadership w/o Thought Leaders?

How can we have thought leadership without thought leaders? That’s the question embedded in recent research published by BlissPR that looks at thought leadership trends in the professional services industry. It seems to me they have uncovered some challenging...

Creating the Content Factory

We’ve reached a consensus in many spheres of the B2B marketing world that relevant and compelling content is critical to success. But where’s the execution? Few firms are actually pulling it off at this point. One reason firms are struggling is that they...