Why Unify B2B Marketing? Poe Knows

One interesting thing about marketing is its capacity for wide pendulum swings. Sometimes, it’s the right-brain creatives, those who help us re-imagine the world, who hold the power. Other times, it’s the left-brain analytical types, those who claim they...

Naked Emperors — and their PR Firms

PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision. While that may sound harsh, one has to remember that...

Mastering the Customer Success Cycle

“The image of the world around us, which we carry in our head, is just a model.” — Jay Wright Forrester We are all enabled and constrained by our mental models. They shape our thinking and influence our actions. While these explanatory models generally...

Confronting the Guidance Imperative

You remember the term “economic boom,” don’t you? Well, will the boom ever resume? We experienced extraordinary demand for new products in the post-war period of the 1950s and 1960s. We bought new cars, televisions and household appliances. Our...