Thought Leadership w/o Thought Leaders?

How can we have thought leadership without thought leaders? That’s the question embedded in recent research published by BlissPR that looks at thought leadership trends in the professional services industry. It seems to me they have uncovered some challenging...

Creating the Content Factory

We’ve reached a consensus in many spheres of the B2B marketing world that relevant and compelling content is critical to success. But where’s the execution? Few firms are actually pulling it off at this point. One reason firms are struggling is that they...

Secrets of the Guidance Economy

We are clearly going through a wrenching economic transition. But what comes next? The next economy, as I see it, should be thought of as the guidance economy. What do I mean by this? Our economy has evolved from commodities to products to services over the years. It...

The Case for Compelling Perspectives

To set yourself apart in today’s guidance economy, it’s increasingly critical to demonstrate  you have a clear and engaging point of view on issues that matter to your prospects and customers. I call this a compelling perspective. By presenting a vivid...