Compelling Insights Build Brand Equity

Too often, B2B marketers fail to recognize that their own thought leadership is essential to market leadership. The top companies – Microsoft, SAP, Accenture, Cisco, IBM – recognize this fact and tend to invest heavily in thought leadership activities....

Leading Lights: Junta42’s Joe Pulizzi

In their recent book Get Content, Get Customers, Joe Pulizzi and Newt Barrett make a powerful case for what they call “content marketing.” Their objective is to show how marketers can – and must – turn content into a powerful asset for generating leads and closing...