What’s Next in Thought Leadership?

Craig Badings, publisher of a blog on thought leadership strategy and author of the book Brand Stand, has put together a fascinating series of responses to the question: What will be the single biggest change we will see in thought leadership over the coming year? He...

The New Logic of High Impact Selling

Are you struggling to accelerate sales cycles and meet your sales objectives? Maybe it’s because your people aren’t reaching enough senior decision makers. You may even be pressing your people to sell higher. You may be frustrated by their tendency to...

What it Takes to Win the Complex Sale

Want to win more deals? Maybe it’s time to invest in new marketing and sales messages.  Smart messaging should position your sales people as trusted authorities in the eyes of their prospects. Messaging assets — whether they are oriented to demand...