Shorting Our Customers

Just got finished watching Michael Lewis (one of my favorite writers) on the Charlie Rose show. He was describing his new book, The Big Short, about contrarians who bet against the sub-prime mortgage debacle and made millions doing so.    What’s...

What Jack Bauer Can Teach Us

Jack is back. With a new season of 24, Kiefer Sutherland (aka Jack Bauer) is back on TV taking out bad guys. Should you care? I think so. Here’s why: Every week, this fast-paced drama offers us insights into the new world of enterprise – and, more specifically, sales...

Why Unify B2B Marketing? Poe Knows

One interesting thing about marketing is its capacity for wide pendulum swings. Sometimes, it’s the right-brain creatives, those who help us re-imagine the world, who hold the power. Other times, it’s the left-brain analytical types, those who claim they...

Naked Emperors — and their PR Firms

PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision. While that may sound harsh, one has to remember that...

Mastering the Customer Success Cycle

“The image of the world around us, which we carry in our head, is just a model.” — Jay Wright Forrester We are all enabled and constrained by our mental models. They shape our thinking and influence our actions. While these explanatory models generally...

Confronting the Guidance Imperative

You remember the term “economic boom,” don’t you? Well, will the boom ever resume? We experienced extraordinary demand for new products in the post-war period of the 1950s and 1960s. We bought new cars, televisions and household appliances. Our...

Thought Leadership w/o Thought Leaders?

How can we have thought leadership without thought leaders? That’s the question embedded in recent research published by BlissPR that looks at thought leadership trends in the professional services industry. It seems to me they have uncovered some challenging...