The Visibility Premium

Are you personally seeking higher visibility in your field or profession? If you answered yes, you’re not alone. More and more of us are aiming to be widely recognized. This can benefit us personally as well as the companies we work for. It used to be that the desire...

Shorting Our Customers

Just got finished watching Michael Lewis (one of my favorite writers) on the Charlie Rose show. He was describing his new book, The Big Short, about contrarians who bet against the sub-prime mortgage debacle and made millions doing so.    What’s...

What Jack Bauer Can Teach Us

Jack is back. With a new season of 24, Kiefer Sutherland (aka Jack Bauer) is back on TV taking out bad guys. Should you care? I think so. Here’s why: Every week, this fast-paced drama offers us insights into the new world of enterprise – and, more specifically, sales...

Why Unify B2B Marketing? Poe Knows

One interesting thing about marketing is its capacity for wide pendulum swings. Sometimes, it’s the right-brain creatives, those who help us re-imagine the world, who hold the power. Other times, it’s the left-brain analytical types, those who claim they...

Naked Emperors — and their PR Firms

PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision. While that may sound harsh, one has to remember that...