The Demand Center Breakthrough

As the pace of marketing innovation accelerates, B2B marketers are struggling with growing complexity and growing expectations.   "B2B Marketers now have access to dynamic technologies that are transforming how leads are generated, prospects are engaged and...

Are B2B Marketers Acting like Mad Men?

Matthew Weiner, the man behind AMC’s hit show Mad Men, describes the fellows at the Sterling Cooper ad agency as dinosaurs. I’m wondering if many of today’s B2B marketers, who are now obsessing over new technology and its promise of scientific certitude, may soon find...

SAS Leads with Analytics

One of the more active thought leadership campaigns I have seen recently is SAS Institute’s "Competing on Analytics." Featuring management guru Tom Davenport (see right side of screen capture below), the campaign is designed to entice prospects with a...