Leading Lights: Avaya’s Paul Dunay

Illuminating the Future recently spoke with Avaya's Paul Dunay, who is Global Managing Director of Services Marketing. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, and...

The Visible Man: Apple’s Steve Jobs

The second dimension of thought leadership is visibility. We command a lucrative premium in today’s highly contested markets by being highly visible and highly recognizable.  But one won’t be widely viewed as a provider of trustworthy guidance unless one...

Rick Warren’s Visionary View

The first dimension of thought leadership is vision. This is the ability to see what others cannot, observing opportunities that lie ahead and articulating them for those who are prepared to follow and take action. One individual who exemplifies the power of the...