Who Will Fill the Vision Vacuum?

In the past, buyers might have relied on third-party sources such as the press, analysts and independent consultants for insights that would facilitate their decision-making efforts. They still do. However, there’s a growing gap between the types of research and...

Leading Lights: Avaya’s Paul Dunay

Illuminating the Future recently spoke with Avaya's Paul Dunay, who is Global Managing Director of Services Marketing. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, and...

The Visible Man: Apple’s Steve Jobs

The second dimension of thought leadership is visibility. We command a lucrative premium in today’s highly contested markets by being highly visible and highly recognizable.  But one won’t be widely viewed as a provider of trustworthy guidance unless one...