For 20 years Britton Manasco and Lee Sellers have worked with companies of all sizes and industries to improve their positioning and create a sense of urgency in their customers. Years of consulting, sales leadership and executive corporate marketing experience provides the foundation for a unique perspective and superior client engagements. Below are just a few examples of client success in creating compelling positioning, driving consensus and commitment, supercharging marketing assets and supporting sales enablement.
Dell EMC. Clarified and vividly expressed the business impact of Dell EMC’s technology solutions in an array of cases. Produced thought leadership campaigns addressing its cloud-based strategy, virtualization, and application integration offerings. Developed partner campaign content and sales enablement training for Samsung, SanDisk, Microsoft and VMware.
Bottomline Technologies. Developed insightful and provocative messaging to support marketing campaigns and sales outreach for this fintech specialist. Collaborating with a cross-functional team of product, marketing and sales specialists, produced compelling messages addressing accounts payable, accounts receivable, and cash management solutions.
SAP. Driving messaging consensus between sales and marketing teams, produced insightful executive briefings covering supply chain, business intelligence, and customer relationship management solutions.
HanleyWood. Worked with cross-functional teams in the building products industry to produce hard-hitting, customer-focused messages that create a sense of urgency. Then rolled the messages out with sales teams – arming them to have powerful sales conversations that express differentiated value and guide buyers to a solution. Addressing everything from decking and millwork to commercial lighting, HVAC and plumbing solutions.
Magenic. Seizing on trends such as the rise of app development, Visible Impact produced messaging that cuts through the noise and enables this IT solution integrator to sell value. Brought the sales team together for message roll out and sales enablement sessions at the firm’s annual sales kick-off.
MarketOne. Collaborated with this marketing and lead generation leader to produce future-facing position papers covering everything from “the demand center” to “lead lifecycle management.” Produced a sales playbook – covering buyer pains and company solutions — that enables MarketOne to onboard, develop, and coach new and existing employees.
Rackspace. Produced thought leadership on Customer Experience Management that demonstrated how Rackspace can provide compelling business value to Chief Marketing Officers – a new target for the company. The content supported marketing campaigns and sales outreach efforts.
Sungard AS. Conceived and executed corporate presentations and executive briefings that vividly demonstrate the business impact of SGAS solutions, which cover cloud services, disaster recovery, and application availability. Supported a series of demand gen campaigns – covering everything from email copy, landing page, social media copy, position papers, and case studies.
Infor. Produced demand generation content and thought leadership pieces encompassing supply chain management, financial performance management, human capital management, workforce management, and customer relationship management.