What we do
We find your story and make it matter. To sales, marketing and – most importantly – your customers and prospects.
With Visible Impact, you’ll realize a strategically distinctive message, combined with insights and assets that create a sense of urgency and help sales teams – both internal and partner sales – drive more business.
Master the message by building a memorable, differentiated story that draws on the collective perspectives of executives, marketing, product teams and sales.
Make conversations matter by enabling sales teams to have insights-driven conversations that propel deals forward through coaching, videos, and playbooks.
Engage your target audiences to heighten awareness with vividly articulated, visually compelling digital assets, from infographics to presentations to interactive whitepapers.
BREAK THROUGH BUYER INDIFFERENCE
Sales teams are tasked with driving their prospect to make a buying decision — a decision based on a reason to change. But in an environment where deal cycles are getting longer, decision makers are slow to move and sometimes make no decision at all, it’s increasingly difficult to develop stories that matter.
Your message MUST break through buyer indifference and indecision, painting a compelling picture of WHY the prospect must change, in terms the prospect can easily relate. It’s critical to refine that “why”, then produce market assets and execute campaigns that unite your marketing and selling teams around a clear, urgent, customer-focused story.
of marketing content goes unused by sales
of B2B decision makers think sales reps are unprepared
of product marketers go on sales calls yet 80% create customer-facing sales collateral
of decision makers say confusing content makes buying decisions more difficult
What IF YOU COULD…
- Craft a compelling story that resonates with your customer, clarifies business value and creates a sense of urgency?
- Produce consensus-driven marketing and sales assets in an agile, accelerated, and predictable way?
- Deliver valued content that maps to every stage of the buying cycle?
- Ensure that the quality of your marketing assets — content and design – is fully matched to the exacting standards you’ve set?
You can . . . with Visible Impact.
INSIGHT DRIVEN, STAKEHOLDER ENGAGING CONTENT WITH ELEVATED DESIGN
You need a partner who can enlist critical stakeholders — including subject matter experts. And you want dedicated specialists who are deeply focused on your purpose and objectives, including your aggressive timetable. Leveraging the expertise of Visible Impact’s messaging, content and design specialists, you will:
Deepen, clarify, and refine your value story
Activate your message through stakeholder consensus
Visually enrich your interactions across the content spectrum
Maximize your investment impact
of attendees remember stories after a presentation
of CMOs cite internal agreement as the greatest challenge to delivering audience-centric marketing
of the buyer's journey is now done digitally
We realized an exponential return on our messaging work with Visible Impact. There’s real power in bringing team leaders together to create a distinctive and disruptive point of view.
I’m super excited about this presentation. Amazing work. I love it.
Let's Start Something new
Ready to vividly express your vision with messages that matter, engaging content, and sales activation? Send us a quick note to get started!