The Visible Impact Blog

Your Gravitational Pull

While I have long embraced gravitational metaphors to describe my brand of thought leadership marketing, the term “gravity well” was brought to my attention by Roy H. Williams. Williams, aka

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The Power of Positioning Projects

So, instead of investing your effort and attention in a “white paper project,” perhaps you should think of it as a “positioning project.” Not only does this reflect the wider

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It Pays to Be a Thought Leader

The study, which draws on the perspectives of recognized thought leaders such as Marshall Goldsmith, Martha Rogers, Michael McLaughlin, Bruce Marcus and Brian Carroll, offers guidance and best practices to

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Valuing Customer Capital

Unfortunately, few companies truly capitalize on their existing customer capital — or fully leverage their customer references and success stories. They miss a key opportunity to rise to the next

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