As the days at home extend, there are many suggestions out there about how to fill your former social time: binge-watching tv shows, tackling new exercise regimes or hobbies or
While I have long embraced gravitational metaphors to describe my brand of thought leadership marketing, the term “gravity well” was brought to my attention by Roy H. Williams. Williams, aka
So, instead of investing your effort and attention in a “white paper project,” perhaps you should think of it as a “positioning project.” Not only does this reflect the wider
Let me offer five types of content — what I call elements of insight — that I believe can be not only relevant but compelling and actionable. Among them: Frameworks
Where are you today and where do you want to go in the future? Where, most importantly, do you want to take your audience? Given the issues you identify, what
It’s thought that when you adopt the verbal and physical behaviors of your prospects you quickly gain rapport with them. Do they speak relatively slowly? Then, slow down the pace.
But it’s worse than you think. According to the American Marketing Association, 90% of sales-enabling materials created by marketing never get used. So where do the materials come from? The
The study, which draws on the perspectives of recognized thought leaders such as Marshall Goldsmith, Martha Rogers, Michael McLaughlin, Bruce Marcus and Brian Carroll, offers guidance and best practices to
Unfortunately, few companies truly capitalize on their existing customer capital — or fully leverage their customer references and success stories. They miss a key opportunity to rise to the next
As the value of thought leadership becomes increasingly clear and you are ready to explore it more deeply, here are three “winning practices” to consider: 1. Launch a Thought Leadership
From messaging and customer presentations to sales tools and nurturing campaigns – and everything in between – Visible Impact’s experts will work with you on a program that fits your unique go-to-market needs.
