The Visible Impact Blog

WTF is Happening in Sales? Part 2

Part 2:  Why Leadership Should Care In Part 1 of this post, we looked at the Compelling Conversation™ in relation to sales and marketing success. A key benefit of the

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Secrets of a Strategic Product Marketer

What’s strategic for a product marketer?  Understanding market and customer challenges  Articulating a distinct competence or advantage  Performing market sizing and competitive analysis  Creating and revising the business plan  Defining

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