Part 2: Why Leadership Should Care In Part 1 of this post, we looked at the Compelling Conversation™ in relation to sales and marketing success. A key benefit of the
Strategic or channel partners are an important way to extend sales reach. But let’s be honest — creating a mutually beneficial…
Part 1: Why Marketing Should Care It’s time to talk — about how we talk. 77% of buyers don’t believe that sellers are putting them first. [I] It’s no wonder
It’s thought that when you adopt the verbal and physical behaviors of your prospects you quickly gain rapport with them. Do they speak relatively slowly? Then, slow down the pace.
Your prospect is psychologically stranded – uninterested in questioning basic assumptions about the status quo. That’s why it’s necessary to challenge this status quo thinking with new insights that widen
The study, which draws on the perspectives of recognized thought leaders such as Marshall Goldsmith, Martha Rogers, Michael McLaughlin, Bruce Marcus and Brian Carroll, offers guidance and best practices to
As the value of thought leadership becomes increasingly clear and you are ready to explore it more deeply, here are three “winning practices” to consider: 1. Launch a Thought Leadership
For many or perhaps most sellers, focusing intently on the buyer’s world is an unnatural act. It requires you to get into their head. It requires you to enter their
From messaging and customer presentations to sales tools and nurturing campaigns – and everything in between – Visible Impact’s experts will work with you on a program that fits your unique go-to-market needs.
9600 Escarpment Blvd
Suite 745-87
Austin, TX 78749
9600 Escarpment Blvd
Suite 745-87
Austin, TX 78749
