Ten years ago, Britton Manasco and I set out to create a company based on a simple, but an ultimately unique idea: by crafting a compelling conversation that delivers powerful
Is the status quo bogging down your sales? Feel like it’s taking forever these days to close the deal? Your gut is right—buying cycles are indeed stretching out. In fact,
Part 1: Why Marketing Should Care It’s time to talk — about how we talk. 77% of buyers don’t believe that sellers are putting them first. [I] It’s no wonder
As the days at home extend, there are many suggestions out there about how to fill your former social time: binge-watching tv shows, tackling new exercise regimes or hobbies or
While I have long embraced gravitational metaphors to describe my brand of thought leadership marketing, the term “gravity well” was brought to my attention by Roy H. Williams. Williams, aka
Let me offer five types of content — what I call elements of insight — that I believe can be not only relevant but compelling and actionable. Among them: Frameworks
So how can this alignment challenge be addressed and messaging consensus realized? Success begins with bringing a full spectrum of voices and perspectives into the mix. You want to ensure
Unfortunately, few companies truly capitalize on their existing customer capital — or fully leverage their customer references and success stories. They miss a key opportunity to rise to the next
From messaging and customer presentations to sales tools and nurturing campaigns – and everything in between – Visible Impact’s experts will work with you on a program that fits your unique go-to-market needs.
9600 Escarpment Blvd
Suite 745-87
Austin, TX 78749
9600 Escarpment Blvd
Suite 745-87
Austin, TX 78749
