Ten years ago, Britton Manasco and I set out to create a company based on a simple, but an ultimately unique idea: by crafting a compelling conversation that delivers powerful
Is the status quo bogging down your sales? Feel like it’s taking forever these days to close the deal? Your gut is right—buying cycles are indeed stretching out. In fact,
Part 2: Why Leadership Should Care In Part 1 of this post, we looked at the Compelling Conversation™ in relation to sales and marketing success. A key benefit of the
So, instead of investing your effort and attention in a “white paper project,” perhaps you should think of it as a “positioning project.” Not only does this reflect the wider
Where are you today and where do you want to go in the future? Where, most importantly, do you want to take your audience? Given the issues you identify, what
The challenge here is to reframe the conventional picture with an unconventional perspective. You want to create compelling conversations — opening the door to new paths of exploration and progress.
Maybe someone else decided what the conversation would be about before you arrived and now you’re at a clear disadvantage. Or maybe someone important will soon decide that the issue
Consider this simple equation: D x V x F > Resistance. In this equation, D represents discomfort or dissatisfaction with the status quo, V is the vision of what a
From messaging and customer presentations to sales tools and nurturing campaigns – and everything in between – Visible Impact’s experts will work with you on a program that fits your unique go-to-market needs.
9600 Escarpment Blvd
Suite 745-87
Austin, TX 78749
9600 Escarpment Blvd
Suite 745-87
Austin, TX 78749
