The Visible Impact Blog

WTF is Happening in Sales? Part 2

Part 2:  Why Leadership Should Care In Part 1 of this post, we looked at the Compelling Conversation™ in relation to sales and marketing success. A key benefit of the

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The Power of Positioning Projects

So, instead of investing your effort and attention in a “white paper project,” perhaps you should think of it as a “positioning project.” Not only does this reflect the wider

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