What Insight Selling is, why it matters, and how to empower your sales team to use it.
Sales + Revenue
How to set powerful strategies, empower your sales team, and captivate customers.
Generative AI for Content Creation
Generative AI has great promise to empower content creators. But realizing that promise requires great care to address generative AI’s challenges.
Celebrating 10 Years of Visible Impact
Ten years ago, Britton Manasco and I set out to create a company based on a simple, but an ultimately unique idea: by crafting a compelling conversation that delivers powerful
The Compelling Conversation™: The Smart Approach that Inspires Buyers to Change
Is the status quo bogging down your sales? Feel like it’s taking forever these days to close the deal? Your gut is right—buying cycles are indeed stretching out. In fact,
WTF is Happening in Sales? Part 2
Part 2: Why Leadership Should Care In Part 1 of this post, we looked at the Compelling Conversation™ in relation to sales and marketing success. A key benefit of the
5 Reasons To Pay More Attention to Partner Marketing Right Now
Strategic or channel partners are an important way to extend sales reach. But let’s be honest — creating a mutually beneficial…
WTF is Happening in Sales? Part 1
Part 1: Why Marketing Should Care It’s time to talk — about how we talk. 77% of buyers don’t believe that sellers are putting them first. [I] It’s no wonder
Download 3 Reasons B2B Buyers Don’t Buy From You
It’s Time to Change the Conversation—and Buyers’ Minds! From the three reasons buyers don’t buy from you to how to have a Compelling Conversation