Perspectives

Insight Selling

What Insight Selling is, why it matters, and how to empower your sales team to use it.

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Sales + Revenue

How to set powerful strategies, empower your sales team, and captivate customers.

Generative AI for Content Creation

Generative AI has great promise to empower content creators. But realizing that promise requires great care to address generative AI’s challenges.

Your Gravitational Pull

While I have long embraced gravitational metaphors to describe my brand of thought leadership marketing, the term “gravity well” was brought to my attention by Roy H. Williams. Williams, aka

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The Power of Positioning Projects

So, instead of investing your effort and attention in a “white paper project,” perhaps you should think of it as a “positioning project.” Not only does this reflect the wider

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