Strategic Partner
Support
“By 2025, nearly one-third of total global sales will come from partner ecosystems.” McKinsey
Strategic or channel partners are an ideal way to extend sales reach without increasing sales staff. But creating a mutually beneficial relationship that drives revenue for both parties doesn’t just happen.
Why It’s Hard
- Partners are not sufficiently informed or equipped to sell effectively
- Marketers lack time and/or resources to enable partners
- Partners put their own organization’s success first
How We Help
- Create messaging that aligns with your branding, drives partner buy-in and enthusiasm, and differentiates the partnership in the market
- Develop attractive, actionable assets for partners to use with their own customers
- Train partners on messaging, approach, and use of assets to enable Compelling Conversations with prospects
