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Visible Impact’s proven approach eliminates disconnects among sales, marketing, and executives to build and activate messages that make the case for change. Our programs deliver effective strategies, distinctive content, and sales materials that create a sense of urgency and close deals.

Go-to-Market Strategy

Development and consensus-building for positioning, targeting, critical pipeline goals, content strategy, and enablement plans.

  • Rally resources and teams
  • Hone marketing focus and budget
  • Improve sales efficiency

Unified Messaging

Story frameworks, message maps, compelling conversations, and foundational marketing assets, driven by structured stakeholder interviews
and reviews.

  • Increase marketing consistency, relevancy,
    and impact
  • Align and energize sales conversations
    and campaigns

Sales Activation

Development and delivery of focused sales assets, playbooks, training videos, customer presentations, collateral, and internal activation sessions.

  • Accelerate sales capabilities and execution
  • Drive customer urgency
  • Raise conversion rates

Actionable Assets

Vividly articulated, visually compelling solution overviews, fact sheets, white papers, blogs, videos, presentations, demonstrations, banners, signage, social, and more to drive your message to market.

  • Engage and motivate target audiences
  • Increase awareness
  • Improve demand-generation efficiency

Vertical Enablement

Development and delivery of relevant, industry-specific sales guides, training videos, assets, and internal activation sessions, consistent with the overall message.

  • Strengthen product positioning
  • Heighten message relevance
  • Focus sales conversations

Partner Enablement

Creation of unique partnership value stories, impactful sales and customer assets, playbooks, focused demand generation content, and
activation sessions.
  • Augment and strengthen the
    partnership message
  • Drive demand
  • Accelerate sales-partner productivity

Realize a
Visible Impact on your bottom line.

From messaging and customer presentations to sales tools and nurturing campaigns – and everything in between – Visible Impact’s experts will work with you on a program that fits your unique go-to-market needs.