Vertical
Expansion

“38% of companies with a vertical-oriented value proposition had annual contract values (ACVs) of more than $100,000 per customer—compared with 4% of companies with a horizontal focus.“ McKinsey

New markets and industries are yours for the taking—with the right plan of attack and vertical-specific messaging that resonates. Internal and external communications and GTM strategies must be updated to establish expertise with new audiences and connect with these buyers.

We will help you conquer new market segments through the development and delivery of relevant, industry-specific sales guides, training videos, and assets, as well as internal activation sessions that are consistent with your overall message.

The Visible Impact:
Vertical Expansion