Strategic Partner Marketing
Case Studies
CCIntegration and Dell Technologies
Challenge
CCIntegration, a custom computing systems integrator, wanted to generate business through a new marketing campaign – and maximize the MDF available from their partner, Dell Technologies.
Solution
Visible Impact worked with CCIntegration to update their messaging, with a particular emphasis on the customer benefits of working with both CCIntegration and Dell. Visible Impact then revamped the CCIntegration website and crafted an executive briefing presentation, several whitepapers, a webinar, an in-depth capabilities brochure, LinkedIn assets, and a variety of other materials to promote themselves and Dell using the new messaging. Dell provided MDF was an instrumental factor in CCIntegration’s marketing investment plan.
Results
CCIntegration experienced significant growth in the year following the launch of their new messaging and materials. CCIntegration and Visible Impact continue to work together today, and CCIntegration is on track to grow further in the coming year.
AMD OEM Partner "Compendia"
Challenge
AMD, a multinational semiconductor company, wanted to better enable their OEM partners and resellers to sell their AMD EPYCTM processor portfolio.
Solution
Visible Impact worked with various stakeholders to develop a compendia of partner-focused sales enablement tools for select OEMs that include partnership messaging, AMD EPYC processor value proposition, key features, and benefits as well as a how to sell guide and a simplified platform matrix and interline comparison.
Results
The resulting assets allowed resellers of AMD EPYC processor-based servers to better communicate the value, features, and benefits of the products and guided them on what questions to ask their customers and what follow-up materials to use to help make the sale. Visible Impact continues to work with AMD on various projects, including customer- and sales-facing materials to support several major product lines and vertical initiatives.
Google Cloud and Maven Wave
Challenge
Maven Wave, a digital transformation consulting firm, wanted to form long-term relationships with global enterprises by using its Google Cloud partnership to drive conversations and business around digital transformation, machine learning, and data-driven decision making. For their part, the Google Cloud sales team wanted to better understand the unique value proposition that Maven Wave brings to their go-to-market.
Solution
Visible Impact worked with Maven Wave and the Google Cloud team to develop a relevant, mutually beneficial messaging framework. From that, the Visible Impact team created a full range of assets that included a customer-facing executive presentation, sales training, banner ads, a direct mail piece, social media content, and a Captivate video promoting the concept of Enable Your Tomorrow, Today.
Results
Following their work with Visible Impact, Maven Wave was recognized as GCP’s Service Partner of the Year — and has won the honor twice more since. Visible Impact has supported over a dozen GCP partners.
