There are multiple roles that you must influence to move prospects from initial awareness to satisfied purchase. If you’re not speaking to all of them, sales opportunities are slipping away.
Download our infographic on the Message Value Chain which can help you assess whether you’ve got any broken links in your own messaging. It’s free to get and free to share (with proper attribution), so check it out. And if you’re interested in talking more about this important topic, just set up time on Guy’s calendar.