Own the Issue, Engage the Audience, Master the Market
Where are you today and where do you want to go in the future? Where, most importantly, do you want to take your audience? Given the issues you identify, what
Broken Mirror? New Thinking on Successful Sales Conversations
It’s thought that when you adopt the verbal and physical behaviors of your prospects you quickly gain rapport with them. Do they speak relatively slowly? Then, slow down the pace.
Designing Your Story to Make it Memorable – and Move Deals Forward
Your prospect is psychologically stranded – uninterested in questioning basic assumptions about the status quo. That’s why it’s necessary to challenge this status quo thinking with new insights that widen
How to Ensure Your Product Marketing Messages and Assets Resonate with Your Target Audiences
However, you are faced with a series of challenges: First, you may lack visibility into the product roadmap. Why is that? First of all, market dynamics are constantly shifting and
Bringing a Full Spectrum of Voices into the Stories You Share with Customers
So how can this alignment challenge be addressed and messaging consensus realized? Success begins with bringing a full spectrum of voices and perspectives into the mix. You want to ensure
Secrets of a Strategic Product Marketer
What’s strategic for a product marketer? Understanding market and customer challenges Articulating a distinct competence or advantage Performing market sizing and competitive analysis Creating and revising the business plan Defining
