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WTF is Happening in Sales? Part 2
Rebecca Thorburn
April 19, 2022
Part 2: Why Leadership Should Care In Part 1 of this post, we looked at the Compelling Conversation™ in relation to sales and marketing success. A key benefit of the
WTF is Happening in Sales? Part 1
Rebecca Thorburn
March 15, 2022
Part 1: Why Marketing Should Care It’s time to talk — about how we talk. 77% of buyers don’t believe that sellers are putting them first. [I] It’s no wonder
Download 3 Reasons B2B Buyers Don’t Buy From You
Visible Impact
June 8, 2021
It’s Time to Change the Conversation—and Buyers’ Minds! From the three reasons buyers don’t buy from you to how to have a Compelling Conversation
What’s Wrong with Today’s Sales Content and Conversations?
Lee Sellers
March 18, 2017
But it’s worse than you think. According to the American Marketing Association, 90% of sales-enabling materials created by marketing never get used. So where do the materials come from? The
