Celebrating 10 Years of Visible Impact
Ten years ago, Britton Manasco and I set out to create a company based on a simple, but an ultimately unique idea: by crafting a compelling conversation that delivers powerful
WTF is Happening in Sales? Part 2
Part 2: Why Leadership Should Care In Part 1 of this post, we looked at the Compelling Conversation™ in relation to sales and marketing success. A key benefit of the
WTF is Happening in Sales? Part 1
Part 1: Why Marketing Should Care It’s time to talk — about how we talk. 77% of buyers don’t believe that sellers are putting them first. [I] It’s no wonder
Download 3 Reasons B2B Buyers Don’t Buy From You
It’s Time to Change the Conversation—and Buyers’ Minds! From the three reasons buyers don’t buy from you to how to have a Compelling Conversation
What’s Wrong with Today’s Sales Content and Conversations?
But it’s worse than you think. According to the American Marketing Association, 90% of sales-enabling materials created by marketing never get used. So where do the materials come from? The
